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Median annual earnings in the industries employing the largest numbers of marketing managers in May 2004 were as follows:

Computer systems design and related services $107,030
Management of companies and enterprises 98,700
Insurance carriers 86,810
Architectural, engineering, and related services 83,610
Depository credit intermediation 76,450

Median annual earnings in the industries employing the largest numbers of sales managers in May 2004 were as follows:

Computer systems design and related services $119,140
Wholesale electronic markets and agents and brokers 101,930
Automobile dealers 97,460
Management of companies and enterprises 95,410
Machinery, equipment, and supplies merchant wholesalers 84,680

According to a National Association of Colleges and Employers survey, starting salaries for marketing majors graduating in 2005 averaged $33,873; starting salaries for advertising majors averaged $31,340.

Salary levels vary substantially, depending upon the level of managerial responsibility, length of service, education, size of firm, location, and industry. For example, manufacturing firms usually pay these managers higher salaries than do nonmanufacturing firms. For sales managers, the size of their sales territory is another important determinant of salary. Many managers earn bonuses equal to 10 percent or more of their salaries.

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