Because of the importance and high visibility of their jobs, advertising, marketing, promotions, public relations, and sales managers often are prime candidates for advancement to the highest ranks. Well-trained, experienced, and successful managers may be promoted to higher positions in their own or another firm; some become top executives. Managers with extensive experience and sufficient capital may open their own businesses.
Advertising, marketing, promotions, public relations, and sales managers held about 646,000 jobs in 2004. The following tabulation shows the distribution of jobs by occupational specialty:
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